current obsession, news notes

News Notes: Jackson Katz’s TED Talk on Gender Issues

Do you ever hear something that so clearly sums up your opinion on a topic way better than you ever could?

Jackson Katz is an educator, author and filmmaker who co-founded Mentors in Violence Prevention. Mr. Katz recently delivered an eloquent and brilliant TED talk where he argues that intrinsically issue that are viewed as women issues by society are, in fact, men’s issues.

This would be relevant in any point in society, but exceptionally poignant today when new information just surfaced that suggests that Roger Goodell, commissioner of the NFL, knowingly knew of the severity of Ray Rice’s attack on his then fiancee back in April. Meaning with this full knowledge (of which he claimed he only found out about this week), he decided that a two game suspension was sufficient.

Domestic violence is an issue outside the NFL, of course. However, it would be naive to think that it isn’t a prevalent issue within the NFL. Terry O’Neill, president of the National Organization of Women (NOW), who calls for the resignation of Goodell cites that, over half of the offenses of which NFL players are arrested for stem from domestic violence, while almost forty percent stem from sex offenses. So clearly this is an NFL problem.

Furthermore – as Jackson so clearly states domestic violence is a men’s issue. We often put the stress and blame of issues on the “victim”, the “minority”. Race issues are problems that people of color should be trying to solve. Gender issues are problems that women should be trying to solve. But in reality – shouldn’t we be examining the “oppressor”, the majority? The NFL is a microcosm that demonstrates the problem with how we deal with gender issues in this country.

The solution isn’t in carrying a rape whistle or not provoking violence, the solution is in education and a shift in how we punish and treat those who commit these crime – usually men, not always of course.

The way we educate, raise and teach our sons needs to change. We need to stress and raise our sons to, of course, not be the aggressors but also to be champions and the voice for a cause that does in fact affect them directly.

Hopefully the NFL and it’s leadership can remedy this situation and serve as a better example for it’s fan’s and society, in general.

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marketing minute

Marketing Minute: The Pink Jersey of TV

DISCLAIMER: I like sports and would consider myself a fan. I feel like whenever a women claims to like sports, the follow-up question is always, “Can you even name 5 people on that team?” Well I can. But even if I couldn’t, there’s no qualifier to being a sports fan besides liking sports (that came off angry but it’s not meant to…it’s hard to denote tone in internet writing).

true love is being fans of rival teams. #godoyers

true love is being fans of rival teams. #godoyers

But I digress.

I recently read this article from Sarah Kogod over at SB nation about CBS Sports’ recent news that they’re adding a new all-women sports commentary show that sources describe as The View meets Pardon our Interruption meets The Talk. Let that sink in for a second. It won’t take long for all of us to come to the same conclusion: that sounds like the worst idea…ever.

I can only imagine that CBS execs were thinking that this was going to revolutionize the women’s movement. That women sports fans across the nation were going to make a pilgrimage to CBS offices in L.A. in hoards, kick in the doors, run into the conference rooms of the CBS sports execs and carry them on their shoulders carrying signs and wearing shirts claiming them the new faces of women liberation.

inside the nfl

A show my lady brain can’t compute, according to CBS Sports.

Surprisingly, that didn’t happen. But THIS JUST IN, as Sarah’s article explain, there are already women working in sports television programming. I know…it’s crazy.

So for this first Marketing Minute segment, I wonder “aloud” to the internet….why are women still being treated like a marketing ploy? Exhibit B: Bics Pens for Her.

This move from CBS is as Sarah greatly points out the pink jersey of television. A lazy move that higher ups thought would attract women finally deliver sports news in a way that women will understand (about time!).

Maybe one day big (read: huge and powerful) organizations like CBS Sports will see that women shouldn’t be used as a marketing ploy and will probably continue to like sports regardless of the color of the merchandise or an all-female t.v. show. Being a women isn’t a qualifier that should force marketers to water down or pink-ify any content. We can watch CBS’ regular sports programming and wonder, along with all the men watching, how James Brown maintains such a tight line-up and mustache situation.

 

xoxo

Sandi


 

Marketing Minute is a weekly-ish post on marketing musings, rants, complaints and observations.

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