Tag Archives: fashion
Current Obsession: Winter Prints and Patterns
Here in Southern California we are #blessed (read in J.T. and Jimmy Fallon voice) with great weather. Snow never falls and rain can’t always be counted on. With all this great weather abound, sometimes it’s hard to get in the holiday spirit. My “solution” to this non-problem is a healthy dose of denial and seasonal prints and patterns. Let’s pretend it’s colder than it is, and wear some plaid!
I posted some examples above that I’m currently daydreaming about. The great thing about these are that they look great with any basic top or bottom…no need to overthink. A basic pair of jeans, or a white tee are all you need to fool everyone into thinking you’re super cool and chic. Isn’t that what’s really important?
I shall be on the hunt for more of these (already have a few tops…two dresses and some scarves) in between Christmas shopping….which always starts out with the bestest of intentions and usually ends with me feeling guilty over buying myself gifts. Wish me luck!
Current Obsession: Midi Skirts
Can you call something an obsession that you’ve only recently discovered you like? No, probably not but that won’t stop me. So I’m declaring it here…my new favorite fall/winter style obsession is the midi skirt. Way past a mini skirt but not quite full-length – the midi skirt is the perfect compromise.
I recently purchased a body con style midi skirt in basic black, and have quickly fallen in love. Is that an overstatement? Sure, but the truth is the truth. The thing that’s great about them is that they’re grown-up but don’t have to be dowdy. I feel like in the past I thought of this length skirt as an old lady staple. But with an updated top, it really works. Best of all? It’s super forgiving and comfortable.
Some options below:
It’s a great look for work but can be fun for the weekends/post-work, especially if your the fit is snug or if your top is a on the tighter side.
Here’s the last thing I’ll say it makes me feel grown up and put together with very little effort. Isn’t that the best selling point? I think so!
Marketing Minute: Target Collabs
Search #AltuzarraForTarget on Instagram and over 3,000 posts come up and that’s just the eager shoppers who spelled the French designer’s name correctly. This most recent collab is just the latest joint venture that Target is spearheading. Proenza Schouler, Alexander McQueen, Zac Posen and Neiman Marcus are just a few of the past big buck brands that have paired with the affordable retailer to bring brand named goods to an audience that may shy away from a three and four digit price point.
Although this idea may sound ingenious, Target isn’t reinventing the wheel. The idea of selling (a version of) luxury brand goods at a more affordable price is nothing new. Back in the 80s, it was unheard of and discouraged for any successful designer to license their name for affordable mainstream consumption. Halston, a designer who saw huge success in the 60s and 70s (while working at Bergdorf Goodman, he designed the pillbox hat famously worn by Jackie Kennedy at her late husband’s funeral), was one of the first to pioneer this trend. However, this move resulted in his long term relationship with Bergdorf Goodman being axed. Selling the rights to his name proved a poor move.
It’s hard to believe that something that is so common place now at Target and other retailers was once thought so controversial. No “cred” is lost now when a designer decides to make the move.
That’s because the way fashion is marketed has changed (in my uneducated opinion). Designer collaborations are successful because they make an unattainable lifestyle attainable. Now more than ever we’re privy to every detail of the privileged class’ life. What make-up they wear, the restaurants they eat at, the cars they drive, everything is out in the open. With these collabs, we can feel a little closer to that lifestyle.
Though we may not be able to vacation in Bali or shop at Neiman Marcus, these high-low collabs allow people the luxury of pretending just for a second that we can.
The exclusivity isn’t lost because this has been replaced by receiving likes, feedbacks, shares and retweets via social media. Who needs to actually be able to afford expensive goods when we can all pretend we can via social media?
Marketing Minute is a weekly-ish post on marketing musings, rants, complaints and observations.
Current Obsession: Stripes
I have been obsessed with stripes for the past few years. So current might not be the most accurate description but it made for a better headline, so what’s a writer to do? So back to stripes. I love them (see evidence above). I have to be reminded by my boyfriend and friends to not purchase more striped items. But I’m here in defense of stripes. It’s a classic look that looks stylish without requiring too much effort.
Two dresses, two tank tops, five t-shirts, two sweaters, and a pair of slippers. Oh and after I took this photo, I noticed I forgot to include two other striped sweaters and a blouse I have. Insert wide eyed emoji face here. That makes 15 clothing items plus my slippers.
What can I say? When I like something, I really like it.
Dressed down with jeans, or dressed up with a pencil skirt. When in doubt, go for stripes. Do I sound crazy? Am I obsessed? Do I need to cool it? Maybe. Possibly and probably. Want further proof, check out the late great Lauren Bacall looking all kinds of good in stripes.
Since I probably won’t be easing up anytime soon, here’s a few more striped items I’m lusting over:
Mens Style Button Up Shirt from J.Crew
Shirt Dress from Banana Republic